London 2012 non-sporting trail – a cultural backdrop against a summer of sport!

As the UK is fully immersed in Olympic fever, London has never been such a pulsating, poignant and vibrant place to be. Although, despite what many people may think, you don’t have to be a devout sports fan to get wrapped up in all the Olympic 2012 excitement. On the contrary there are plenty of things to do and see in London in the coming weeks that have nothing to do with sport!

The locations of London’s museums, theatres, concert halls, monuments and other places of interest can be found on the A-Z best-selling London Visitors’ Map and they can also be viewed on the A-Z Visitors’ Map online.

Take a look at three of the best non-sporting events to get absorbed in this summer in London.

Exhibition Road Festival

London boasts a myriad of prominent museums that are visited by millions each year. Exhibition Road is home to many eminent London museums, including the Natural History Museum, Victoria and Albert Museum and the Science Museum.

Ensuring the best of British museums get the attention they deserve when all eyes are upon London, Exhibition Road and the Royal Borough of Kensington and Chelsea are hosting the Exhibition Road Festival throughout 2012. This free festival is celebrating science and culture through a series of lectures, workshops, experiments, parades, acrobatic performances and music and dance, providing a cultural backdrop amongst a summer of sport.  Visit the Exhibition Road Festival website for further information.

Open Air Theatre in Regent’s Park

Located in Regent’s Park in the City of Westminster, Regent’s Park Open Air Theatre is only outdoor theatre in Great Britain. Each summer the theatre hosts a sixteen-week season, spanning from 18th May – 8th September.

This year’s main performances include the theatre’s signature show A Midsummer Night Dream, Ragtime: The Musical, as well as comedy from Jimmy Carr and the screening of the film Guillermo del Toro.


This highly atmospheric outdoor venue offers a truly unique and intimate viewing experience, providing the perfect place to get away from the sporting action and enjoy some enchanting theatrical performances.  Visit Regent’s Park Open Air Theatre website for further information.

Great British Beer Festival

And lastly, more fun than cultural, if you want to mix visiting sporting events with a spot of summer afternoon relaxation, then visiting the “Biggest pub in the world”, may just be for you!

From 7th – 11th August 2012 the Great British Beer Festival is being held at Olympia, an exhibition and conference centre in West Kensington. This annual event, which brings together more than 800 real ales, cider and beer from around the world, is traditionally a highly attended event, but this year with the onslaught of tourists ascending on the capital for the Olympics, the beer festival expects to attract more than 50,000 visitors.

There will also be traditional ‘pub grub’ and cuisine from around the world available, and to keep the visitors entertained, there will be many pub games and live entertainment.  Visit the Great British Beer Festival website for more information.

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